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Brand Marketing & Strategy
Pitch deck that secured the brand's Canadian market-entry budget.
Client
Johnvent Foods
Year
2025
Project Handled By
Brand Strategist / Creative Director
Discipline
Brand Strategy + Campaign Design
Context
Johnvents Foods is West Africa's foremost cocoa processor, with decades of heritage production in Nigeria. In 2024 the leadership team committed to an aggressive retail expansion into the Canadian market — a move that required far more than logistics. It required a story.
Context
Johnvents Foods is West Africa's foremost cocoa processor, with decades of heritage production in Nigeria. In 2024 the leadership team committed to an aggressive retail expansion into the Canadian market — a move that required far more than logistics. It required a story.
Solution
I led end-to-end creative direction for the Canadian launch. This included defining a new export-line visual identity rooted in craft, origin, and premium positioning; writing the strategic narrative; and designing a master pitch deck that walked buyers through the brand's journey from cacao pod to shelf. The result was a cohesive brand language that secured the first round of market-entry funding.
The strategy was the deciding factor. It wasn't just about beautiful slides — it was about demonstrating a deep, culturally fluent understanding of the Canadian consumer.
Johnvents Foods