ART DIRECTION AT POKE

Flirt. Vodka

A social-first flavour world built to turn every bottle into an invitation.

Agency
Poke Studios

Year
2021–2023

Role
Creative Director

Focus
Social art direction, flavour storytelling, content systems, motion

One brand. Eight moods. Zero wallflowers.

While working at Poke Studios, I built the social look and feel, flavour-led content system and motion language for Flirt. Vodka—turning a bold name, distinctive bottle and eight flavours into one recognisable brand world.

01 / BRAND SYSTEM

Make flavour impossible to miss.

The master identity stays direct—red, white and condensed type—while colour, fruit and the wave-cut bottle give each flavour its own energy. Recognition stays fixed; the mood is free to change.

02 / SOCIAL PARTICIPATION

The feed flirts back.

The content system gives the audience something to do: pick a mood, name a flavour, tag a friend or answer a prompt. Product storytelling becomes a conversation starter.

03 / MOTION

Built to move through the feed.

Bottle turns, card flips and short flavour reveals create repeatable movement. Each piece keeps the product as the recognisable anchor while giving the campaign a new rhythm.

One unmistakable red thread.

Across flavour storytelling, community prompts and motion, the work returns to the same compact visual codes: direct language, high saturation, strong product presence and a confident flash of Flirt red.

Always leave them wanting one more. · Drink responsibly · 18+