ART DIRECTION AT POKE

Dead Man’s Fingers

A darkly playful brand world carried from bottle and bar ritual into social content, live experience and motion.

Agency

Poke

Role

Art Direction

Focus

Product storytelling, social content, live activation, motion

A rum brand with a pulse after dark.

While working at Poke, I shaped the campaign’s art direction across product storytelling, social content, live activation and motion—translating the brand’s skull, rough lettering and flavour-led colour into a consistent visual system.

01 / BRAND WORLD

Make the mark impossible to miss.

The visual language begins with high contrast and a deliberately unruly signature. Black and bone anchor the system; rum gold and flavour-led colours let the range expand without losing the brand’s edge.

One signature, multiple flavour personalities.

02 / PRODUCT RITUAL

Turn every serve into a signal.

Product imagery moves between polished bottle portraits and tactile cocktail serves. Fruit, glassware, colour and the skull motif keep every composition connected to the same slightly dangerous world.

Dead Man’s Fingers spiced rum cocktail with citrus garnish

Close detail of a Dead Man’s Fingers cocktail serve

03 / LIVE ACTIVATION

Put the brand in the room.

At live moments, the same visual language becomes something guests can wear, hold, photograph and taste. The result is less like a logo placement and more like entering the brand’s territory.